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This month I'm going to give you a red-hot,
direct-mail business idea.
Actually, I thought long and hard about releasing this idea to you,
because it is so potentially lucrative that I want to have a go at it myself at
some point. But then I remembered that I promised to hold nothing back from you,
and to give you the absolute best ideas I could, so I'm going to spill the
beans.
In this release, I'm going to give you the real information on how to get rich in direct-mail, as opposed to just making a lot of money.
This one release is worth hundreds of times the money you have paid in total, so
far. So please pay attention to what I am going to tell you. You won't read or
hear this stuff anywhere else.
I am going to give you an example of a mail-order business idea. You
don't have to pick up this exact idea and run with it. You can use it as a perfect
case history of how to make big-ones out of this business.
The idea I want to share with you is the 'writing school' idea. Now this
idea has been around for some time - in fact it originated in the The
OK, here's the idea in a nutshell, I'll expand on it presently:
You sell a monthly correspondence course on How
To Write. The course material covers books, plays, short stories, film
scripts, etc. etc. There are millions of 'wannabe' writers out there, all of
whom believe that they have a hidden talent to be the next great novelist, and
many of whom will pay good money to be told
the sort of thing which they can read in any good book on the subject of which
there are plenty. But people don't read books. They would far rather join a correspondence course in which they are spoon-fed
the information in an entertaining way, month after month, and pay ten times the
price. Believe it.
They pay you for the course in one of two ways: 1. Full payment, up-front, for all ten (or however many)
lessons. 2. Monthly standing order.
These are the only two payment options you offer. I'll discuss this in
more detail a little later.
Every month, their standing order payment comes through; and every month,
you mail them out the course material, in rather the same way that you receive
the
Now let me say right at the outset, that everything I am about to say
about the Writing School idea, applies to Inner Circle, with the strong
exception that Inner Circle is small
and so the same financial equation does not apply. All other factors apply
though.
The only drawback to this
scheme - if you can call it a drawback - is that you have to originate the
course material. That's a one-off big hit of work for you, but well worth it
because you can easily take £200K a year
off a scheme like this, without really trying.
Here's the scheme in more detail: 1. You take out adverts in the National and Local press,
advertising your writing school. I'll tell you exactly how to word the advert in
a moment. 2. The advert does not ask for money. Instead it just
asks people to send their name and address, together with a first class stamp
(optional), to your company. This is called a
2-stage selling process as
opposed to a single-stage sale where you ask for money 'off the page', i.e. cash
or cheque with order. 3. When you receive the enquiries, you send them a
4-page letter, or small booklet, together with an order-form to enrol into your
writing school. 4. A percentage of them enrol. 5. You send out the monthly materials, and make many,
many dinars.
Now the really great thing
about this idea is that it is a 'paper and ink' product. This means that it is
relatively cheap to produce, it is quick and easy to mail, and has all of the
other benefits I have mentioned in connection with this type of product.
Another great feature, as far as you are concerned, is that it is a 'two
stage' selling process. In other words, you are not asking for cash with the
order. This avoids a lot of possible problems for you, as a start-up business.
In order to take money 'off the page' (as it's called) you have to be a member
of MOPS (the National Newspapers Mail-order Protection Racket...sorry...Scheme).
Although membership is not impossible to get it is expensive, and it takes a
long time to get membership (typically three months). You avoid all of this by
not asking for money off the page. You only have to be a member of MOPS if you
take money off the page.
There are other great advantages of this business idea: 1. The source for your material is readily available.
I'll tell you where to get the stuff. 2. The profit margin is huge. 3. There will be hardly any refunds or complaints. 4. You will build an incredibly lucrative mailing list
of buyers and enquirers. You can sell this list, or preferably use it yourself to
re-mail with further opportunities. 5. The product is light, cheap to mail, easy to handle,
no mess, no fuss. 6. You don't have to carry large stocks of monthly
lessons. I'll tell you how to carry the absolute minimum amount of stock, until you
get going in a bigger way. 7. This brings a super monthly income of many
thousands of pounds once you get going.
Do you like the sound of this idea? I thought you might! You'd better
hurry up though, because I'm going to have a go at this myself soon, so don't
say you haven't been warned! I have a 'little twist' to the idea which I think
should make me a fortune! You'd like to know my twist? Tough luck! I'm keeping
this one to myself, until I've tried it out!
Now then, let's take this idea apart, line by line. As I say, if you
don't want to do this exact idea, then fine. You can use this release as a
perfect 'how to' manual for any
similar type of product. The
Course Materials
These should be as lavish as possible to encourage the people to stay in,
and not to drop out. The extra cost of producing a really
nice set of course materials is definitely offset by the reduction in
dropout rate.
Do not be tempted just to knock something out quickly on a few sheets of
A4, stapled together. The secret of this game is
keeping the people in once you have hooked them. To do this, you must
provide them with course materials which 'look the business'. More anon.
Meanwhile, where do you get the information required to write such a
course? Where? Simple. Just visit any good book shop and ask for their books on
'how to write' (this applies to any course you produce - there are dozens of
books on the subject). Most book shops have two or three titles. They have
titles like 'The art of writing made simple', and 'Writing for pleasure and
profit', etc., etc. The authors of these books are crazy enough to sell them for
£6.95, or whatever! You are going to sell the same information for £210!!! A
slight difference, I think you'll agree?
Right then, you buy all of the
different books on the subject you can get your hands on. Then you read them,
one after another, just to get you into the mind-set of the 'writing school'.
Now you are going to write a 'how to' course in ten parts. Lesson one, lesson
two, etc., etc. To do this, first of all start by deciding upon the ten main
topics which you think cover the subject. For example (and this is only an
example, so don't just slavishly copy it): Lesson
One:
So You Want To Be A Writer? Lesson
Two:
Plotting and Dialogue Lesson
Three:
Getting The Length Right Lesson
Four:
How To Write A Novel Lesson
Five:
Plays and Poetry Lesson
Six:
Short Stories and Articles Lesson
Seven:
Writing For Radio and Television Lesson
Eight:
Children's/Teenager’s Books Lesson
Nine:
How To Prepare Your Manuscript Lesson
Ten:
How To Sell Your Work
And you can release 'extra' lessons, as people reach the end of the
course.
Now you might be tempted to say here that you don't know the
first thing about writing! Well good!
This means that you will bring an absolutely fresh mind to the subject, and one
completely unclouded by expertise!!!
Look, the trick here is to rewrite all that stuff you have just read, in
your own style, into a set of ten monthly lessons. This is hard work, but you
can do it. You have to avoid any
copyright problems. To do this,
simply take the ideas from the books you have read, and re-jig them by adding
your own tuppenny-worth and your own style. In
particular, do not copy any text, wholesale, from any book and incorporate it
into your material. Always
reword the text. Never copy.
Here are a few tips for producing the final draft: 1. Keep the whole thing light and upbeat. There is
nothing worse than having to wade through a
load of turgid prose. Remember that you are giving advice on how to write, and
so it looks a bit strange if it appears
that you are unable to write yourself!
This is the end of the free preview
of this part of Freedom Factor. Excerpts taken from all the other chapters
are available using the links in the table below - or alternatively, you can
have instant access to the complete material by clicking the button:
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